UTM will strive to achieve quality of the highest level through continuous improvement. Emphasis is given to innovation, creativity, and ‘zero defect’ processes. An integrated approach is adopted to achieve this objective by:

• Enhancing scholarship, nurturing outstanding personality and developing individual potential
• Pioneering the frontiers of knowledge that contribute to inventions in new technologies
• Diversifying student-access to higher education to increase opportunities for education through a broad-based education system
• Increasing the variety of continuous education programmes
• Increasing research according to stipulated specifications and producing findings that can be commercialised
• Increasing consulting work on a contractual basis
• Increasing publication to meet market needs
• Enhancing quality of teaching through assessment on teaching and
• Enhancing the university management system to ensure efficiency, efficacy and adaptability